Barclays plans to enter the home, motor and travel markets this week, it has been announced.
The bank claims Barclays Insurance could save customers up to £200 a year in “unnecessary” premiums.
Norwich Union will be underwriting Barclays insurance products, it said.
"We intend to give customers more reasons to buy general insurance from us than any other provider by delivering a winning combination of highly competitive prices, comprehensive coverage and service guarantees,” Barclays Insurance said.