BDML Connect has formed an affinity partnership with the UK's largest musicians' union, the Music Industries Association (MIA), to offer a new insurance product.
Music Insure, underwritten by Allianz Cornhill, covers all musical instruments, accessories and studio equipment.
The product puts BDML head to head with Pavilion, ENL and Allianz Cornhill, which also sells its own-brand musical instrument cover.
Features include unrestricted professional use, accidental damage, theft from an unlocked room and options of unattended vehicle and world wide cover.
The product will be marketed via the MIA to its 350 members, as well as through music stores and at international professional musicians' events.
Hedge Seel, marketing manager for Music Insure said: "There are one million instruments sold each year in the UK and another one million repaired.
"This is a large market. We expect to be selling thousands of policies within the next 12 months."
