Mark Wright will work with the broker on its Be Wiser Business Insurance and Call Wiser brands

Mark Wright, The Apprentice 2014 Winner

Be Wiser Insurance has signed up The Apprentice winner Mark Wright to help it improve its online offering and reach 1 million customers.

Wright has been charged with enhancing the broker’s digital presence for two of Be Wiser’s insurance brands - Be Wiser Business Insurance and Call Wiser.

Be Wiser chairman Mark Bower-Dyke (pictured) said: “We are delighted to be one of Mark’s first clients since winning The Apprentice and launching his company Climb Online.

“Having started from scratch during 2007 and now employing over 600 staff with some 200,000 clients, we understand that it is people that are the basis of making a business successful and in Mark and the Climb Online team, we are confident that we have found a partner who will grow with us and be instrumental in helping us achieve our business plan target of 1 million customers.”

Wright added: “I am honoured to be working with Be Wiser Insurance. Its company brand and ethos is similar to ours at Climb Online; a company that is about customer satisfaction, value for money and is results driven.”

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