Life's a beach, but only if you can insure it. So goes the lesson being learned by Men Behaving Badly star Neil Morrissey and business partner Matt Roberts.
The two, who own the New Three Mariners pub, have offered to pay the public liability insurance for their local beach, Pendine in Carmarthenshire. The beach was closed to vehicles following safety concerns, which were putting off tourists and locals.
Roberts said: "In the past ten days, we've had a number of complaints from customers not being able to go there.
"Instead of having a working party or sub-committee, let's just get the beach back open now. If it is about money, Neil and I will pay."
This sounds like an invitation for an ambitious broker.