Insurer also planning four more broker trading sites next year
RSA has developed a client database to help it track patterns and serve clients and brokers more effectively, said RSA mid-market regions director Dan Wilkinson.
The insurer is also planning to launch four more trading sites across the UK next year, following the new sites it will establish in Redhill, Leicester and Edinburgh this year, Wilkinson told Insurance Times at the Biba 2013 conference on Wednesday.
The new client database will contain information such as buying behaviour and client wins and losses.
Wilkinson said the concept was similar to the client databases developed by big global brokers, such as Aon’s Global Risk Insight Platform (GRIP).
He said: “We will use this to work with brokers to build better propositions for end clients.”
Wilkinson said the database would help RSA be more proactive in taking business propositions to the market, rather than waiting for business to come to it.
He also claimed that the database would be “the most powerful end client insight tool in the UK”.
A big focus for RSA at this year’s Biba event is its regional trading sites. It has set up a live trading room on its stand, which displays the value of deals done at the conference.
Wilkinson said the Biba trading room was a blueprint for the facilities it is aiming to set up around the UK.
It will open the Redhill trading site within three months, and Leicester and Edinburgh at some point in the second half of the year.
He did not disclose where RSA would set up the four new trading sites it is planning for next year, but said the company would target towns where insurers have generally low presence, such as Reading and Newcastle.
The reason behing the new offices is to keep better contact with brokers. Wilkinson said: “It’s difficult to get insight into brokers when you don’t see them for months or years.”
Wilkinson also said that the new trading facilities were aimed at shifting the broker-insurer relationship away from being purely transactional and towards one between business partners, where both understand what each is looking for.
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