'Find a broker' search to feature in TV ads
The British Insurance Brokers’ Association’s online ‘find a Biba broker’ search will be used as part of Aviva’s television campaign to promote the benefits of brokers.
Aviva’s TV campaign beginning in October will encourage customers to contact their local broker for advice through an Aviva branded version of Biba’s online ‘find a broker’ search for its members.
Biba chief executive Eric Galbraith, said: “We are delighted to be working with Aviva on this fantastic opportunity for members. It is really important for insurers to support brokers and Aviva is demonstrating its commitment to brokers.”
Brian Spinks, Aviva head of corporate sales & marketing, added: "Aviva's core commercial insurance strategy is to support brokers and by working with BIBA we are providing the UK's businesses with the optimum broker search facility.
"We hope that our advertising campaign will drive significant new business leads to brokers and I would encourage them to ensure that their BIBA listing is up-to-date to maximise those opportunities."
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
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