Business software firm Cedar has acquired a majority stake in Sword Business Services, the delivery arm of Sword Consortia, for £4.4m.

The Sword Consortia is backed by a number of firms including Allianz Cornhill, Bupa, and several life assurers.

Sword Business Services provides a database to allow the consortia firms – along with their affinity group partners – to generate targeted marketing campaigns.

Cedar Group chief executive Mike Harrison, said: "By including integrated data management, customer management, call centre systems, process management and financial management, this offers a solution to a number of organisations who are faced with improving their competitiveness, while reducing operating costs."


The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.