Churchill linked to Tories. Shock. Horror. Well, according to reports last week, the Conservative Party is trying to attract new members by offering incentives to major blue chip brands.

And who has it done a deal with? Churchill Insurance. A natural fit, as old Winnie was one of its greatest leaders. And the insurer's founder Martin Long is a huge fan of the wartime leader.

But a Churchill spokeswoman was quick to downplay the association.

"This is an affinity scheme we offer to all major political parties, including Labour and the Lib Dems, charities and associations.

"If you remember, Churchill was not always a Tory."

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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