How long would you sit on a block of dry ice to get tickets to see Victoria Beckham and Geri Halliwell?
Long enough to get third degree burns so it seems.
Punters responded to a challenge by Birmingham radio station BRMB to win tickets to the "coolest seats in town" and three ended up spending eight weeks in a burns unit.
BRMB is being taken to court by the HSE for alleged breaches of safety laws and faces an unlimited fine. And now we wait for the claims to roll in...