People will be able to ask a variety of questions regarding legal expenses, insurance and a range of common legal issues
DAS customers and the general public will be able to ask Alexa a variety of questions regarding legal expenses insurance and a range of common legal issues such as disputes with neighbours, employment tribunals and redundancy.
DAS says the skill will be updated throughout the year with new additional content based on popular legal themes and emerging trends such as cyber insurance.
DAS says it will also be looking to work with its strategic business partners and brokers to create bespoke white-labelled versions of the Alexa skill, enabling partners to promote their own proposition to their customers.
James Henderson, managing director of insurance UK&I at DAS UK Group said: “We have undertaken a great deal of work to understand our customers’ needs and the launch of the Alexa skill is a direct result of that.
As more and more people rely on a virtual assistant to help with their daily lives, we wanted to take this important step to help improve people’s understanding of legal expenses insurance and the benefits it offers.
“The legal expenses insurance industry needs to work much harder to help brokers and consumers understand the value of its products. Therefore, it is vital that we are at the forefront of technical innovations that will digitise our business and provide us with opportunities to reach potentially vast new audiences.”
Kevin Neal, head of Strategy & Innovation at DAS UK Group said: “We’re always looking for innovative solutions that benefit our business partners and their customers.”
”Alexa is our first foray into the world of smart voice assistants, and it will be interesting to see how customers use this tool to help understand their coverage and how it might be of use to them.
“We’ll be developing further content as we learn more about how customers interact with Alexa and the type of information they’re looking for. We’ll be educating both brokers and consumers about the emerging cyber insurance market which is set to be a major area for growth in 2018.”
The technology will be available to anyone who has an Amazon Echo and will be free to download from the Amazon store.