Deal will initially provide gadget cover that will be weaved into Be Wiser’s home and vehicle products

Direct Group has entered into a £4.5m deal with personal lines broker Be Wiser to provide additional gadget and handbag insurance cover in their home and vehicle products.

The policies, to be sold at renewal and point of sale, will be underwritten by Direct Group’s panel of insurers, with more products to be rolled out before the end of the year.

Direct Group will also handle the claims services.

Direct Group distribution services director Stuart Pendleton said the first of the products, gadget plus handbag insurance, was offered to more than 170,000 Be Wiser customers at the start of May.

“We are delighted to be working alongside Be Wiser Insurance to help them grow their business, and we are discussing how we can assist the team to meet their growth ambitions by introducing new and existing products to their portfolio,” Pendleton added.

Be Wiser director Jackie Basham said: “Our quality policy enhancements are a key area of growth for us, and we look forward to our partnership with the Direct Group team, alongside our other providers, to provide our clients with enhanced insurance cover.”