Direct Line has launched its distinctive red phone brand in Germany today. It plans to challenge traditional motor insurers by offering premiums at 12% below the market average.
Following its launch in Italy last month, this is another step towards making the red phone an internationally-recognised brand.
Managing Director of Direct Line Germany Philip Etchells said: "The strength of the Direct Line brand makes it exceptionally well placed to challenge traditional players whose products are more expensive and who do not have the customer service ethos of Direct Line."
