The new platform allows brokers to quote and bind policies for products in less than a minute

ERS is today announcing the launch of its first digital etrading platform, which will allow brokers to quote and buy specialist products quicker.

Announced at the Biba conference in Manchester, ERS says the new platform will enable brokers to get quotes for specialist products, which aren’t available anywhere else, in less than one minute.

It will replace the existing offline rate calculators adopted by ERS, and will bring some of its most niche products online for the first time, such as horsebox, kit cars, and mods and imports. 

ERS has also tried to keep questions to a minimum, asking only the mandatory questions and using HPI vehicle look-up and Postcode Anywhere look-up to auto-fill the rest.

ERS’ marketing director, Jonathan Watson said: “We’re excited to announce pre-registration for ERS etrade is live today. This is the first step in digitalising some of our most specialist products as we evolve the way in which brokers interact with us to include online trading.

”ERS etrade will see our offline rate calculators retired and replaced with a much-improved user experience that helps brokers get the quotes they need more quickly. We have already had positive feedback from our broker testing groups and we can’t wait to get it into all brokers’ hands soon.”