Experian has released an online lead generation service in the UK.

Canvasse Real-Time is designed for financial services companies to target consumers for e-mail marketing.

The service is fully integrated with Experian's Just Rewards website and can also be utilised for direct mail and telemarketing campaigns.

Peter Thompson, commercial director at Experian's marketing solutions division, said: “Canvasse Real-Time represents a major new addition to our prospect targeting portfolio and provides financial services organisations of all sizes with total control over how they acquire and qualify lead-to-purchase data.

“Our new service means that companies can now capitalise on real-time information from consumers about what they are interested in purchasing in the next few days. Add to this, Experian's proven marketing data analytics and insight and we are confident that Canvasse Real-Time will raise the bar for prospect targeting in the UK.”