Parsons makes fortune from business she started at kitchen table eight years ago

Gocompare founder Hayley Parsons has banked £44m from the sale of price comparison site Gocompare, it emerged today.

Esure, which already owns half the business, paid £95m for the remainder of the website. It means Parsons will net £43.7m for her share.

Parsons founded the business in 2006 with funding from insurance industry private investor Tom Duggan.

Prior to Gocompare, Parsons worked for Admiral-owned aggregator Confused.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.