Completion of the deal follows CMA clearance in February

Peter Wood, Esure

Esure has completed its previously announced acquisition of the 50% of price comparison site Gocompare that it does not already own.

The insurer has paid £95m for the stake, taking its ownership of Gocompare to 100%.

The completion of the deal follows approval from the Competition and Markets Authority on 23 February.

Esure first announced its intention to buy the 50% stake in Gocompare on 8 December.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.