Completion of the deal follows CMA clearance in February
Esure has completed its previously announced acquisition of the 50% of price comparison site Gocompare that it does not already own.
The insurer has paid £95m for the stake, taking its ownership of Gocompare to 100%.
The completion of the deal follows approval from the Competition and Markets Authority on 23 February.
Esure first announced its intention to buy the 50% stake in Gocompare on 8 December.