Consumer information giant, Experian, claims to have developed a solution that allows complete outsourcing of customer relationship management (CRM).

The solution, called Intravue, is likely to prove a useful strategic tool as the company seeks to gain a foothold in the UK insurance market.

Experian has been promoting an insurer-to-broker system called The Central Site for several months. One of the stumbling blocks for it has been integrating with the back-office systems of software houses, which are wary of Experian being a potential competitor.

Intravue allows companies to outsource their entire CRM back office to a single provider. Experian says the system has been fine-tuned over the past nine months in live operations with several blue-chip, pre-launch clients.

Intravue combines database technology, campaign management and business intelligence software, marketing information and analytical expertise, to offer customers a single-source solution.