Groupama Commercial Insurances is seeking up to 100 more brokers for its agency base as it aims to expand following the consolidation of Gan and Lombard.

And the group, part of Groupama Insurances, has unveiled a new business strategy for its commercial lines business, based around five regional offices.

Director Maggie Litster said that the insurer would be widening its appeal to attract brokers and intermediaries that have not previously offered significant support for the group on commercial lines.

Groupama Commercial currently has agencies with about 400 brokers and generates gross premiums in excess of £100 million.

"At Groupama, we are prepared to take the long-term view and work with like-minded intermediaries to develop meaningful, profitable accounts," Litster said.

She added that the group primarily targets medium-sized companies with premiums between £5,000 and £25,000. The new Groupama Commercial Insurances business is based around five highly decentralised offices in London, Leeds, Manchester, Birmingham and Croydon.

The new centres will support satellite offices in Bristol, Southampton, Barnet, Newcastle and Glasgow.

Peter Williams will head the South East region with responsibility for the offices in Croydon and Southampton.

Paul Brearton will be responsible for operations in London.

The Central and South West region will be based in Birmingham and led by Allan Liddiard – who will also look after Bristol.

The North East region will be headed by Bernard Thornton.

John Purves will manage the North West including Glasgow and Manchester.

Furthermore, a new commercial claims centre has been established in Barnet – headed by Mick Booth.