How much should you spend on advertising if you are going to be a direct underwriter? The latest spending figures of Direct Line and rival Esure suggest the newcomer has a long way to go.
It seems Peter Wood's new venture Esure (backed by Halifax Bank of Scotland) spent about £3m on television, radio and national press advertising since its summer launch. Seem a lot? Not by a long chalk. Peter Wood's old company Direct Line spent £30m in a year on television, radio and national press advertising.
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
