Global healthcare provider International Medical Group (IMG) is to launch a European health and travel product aimed at the expatriate community.
The US-based insurer is seeking to capture 10% of the estimated £500m market within five years.
The new product will be distributed exclusively through the broker channel, with an initial commission rate of up to 25%, dropping to around 5% on renewal.
IMG managing director Carl Carter said: "What we are looking at doing is offering a product backed up by the infrastructure already in place through our American parent.
"The product will feature a number of add-ons including life, personal accident, dental cover and a cashplan."
IMG plans to launch GlobalSelect in November and is currently conducting a series of roadshows around the country to present the new scheme to brokers.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
