Jelf Insurance Brokers has appointed Lee Davey as regional managing director of the south west.

Davey, previously Towergate managing director for the south west, will now develop Jelf's plans in the region. He will report to Jelf chief executive Phil Barton.

Barton said: “I am delighted to have Lee on board. He has the rare combination of business acumen and excellent people skills, both of which are directly in tune with the objectives for our business."

Davey said: “Joining Jelf is a fantastic opportunity to be part of a progressive customer focused organisation, to help shape the future dynamics and trading performance of our business, and to be the number one insurance broker in our respective communities.”