Former Aviva sales & marketing director makes comeback at marketing agency

John Kitson

Ex-Aviva sales and marketing director John Kitson is joining SJW Marketing as strategic adviser.

The marketing communications consultancy was started two years ago by Steve Witt, the former head of marketing communications at Aviva.

Witt said: “John will bring his considerable knowledge and experience to the important consultancy aspirations of the business.

“We have vast understanding of the financial services industry but have a definite leaning towards general insurance.”

While at Aviva, Kitson was responsible for 3,000 broker and corporate partner relationships and revenue of £5bn. He was also responsible for its UK Aviva re-brand prior to his departure.

John Kitson

Comeback kid: John Kitson

Kitson added: “After taking a break fishing, writing and going to a few more away matches following my beloved Norwich City, I have also mentored some growing businesses. Now, I am looking forward to adding my strategic thinking to SJW.”