A faster and more efficient imarket service is being offered to brokers thanks to concise, improved forms for comparative quotes.
Following broker feedback, the imarket Xform has been replaced by a new form on the trading portal – operated by Polaris U.K. Limited on behalf of participating insurers.
“Brokers have told us how imarket can become an even better trading platform, we have listened and have devised a technological solution to one of the most widely-raised issues,” said Peter Knowles, strategy and marketing director at Polaris.
The new forms, developed by Newbury-based software company edge IPK, have exploited technology known as ‘dynamic questioning’; meaning that only those questions relevant to each insurance product will be presented to users.
The shorter forms will be easier to navigate and will be validated immediately, with messages displayed without the entire webpage being refreshed.
For insurers, these new forms will make it easier and quicker to launch new products as only the imarket front end will have to be configured.
Mike Williams, edge IPK chief executive, added: “This is a perfect example of how portal technology can have a major impact on new business revenue for the insurers, while providing an enhanced user experience for the broker.”
