Jason Biffin, commercial director of e-commerce, Auto Trader
Biffin gave delegates an insight into his experiences in reaching consumers in the publishing sector. He said modern customers need to be able "to compare different products".
Biffin predicted DTV and mobile "would become mainstream promotional channels within the next three to five years." He did not believe traditional methods were on the way out, however. In publishing, magazines have held their own despite the inroads made by new media.
Auto Trader is cleverly using new tools to reach insurance customers with its new ComparetheMarket platform, such as "personal digital assistants (PDAs), mobile phones, BlackBerry devices and MP4s".
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
