Jason Biffin, commercial director of e-commerce, Auto Trader
Biffin gave delegates an insight into his experiences in reaching consumers in the publishing sector. He said modern customers need to be able "to compare different products".
Biffin predicted DTV and mobile "would become mainstream promotional channels within the next three to five years." He did not believe traditional methods were on the way out, however. In publishing, magazines have held their own despite the inroads made by new media.
Auto Trader is cleverly using new tools to reach insurance customers with its new ComparetheMarket platform, such as "personal digital assistants (PDAs), mobile phones, BlackBerry devices and MP4s".
The Awards Ceremony on Wednesday, December 3rd, at the stunning JW Marriott Grosvenor House London, is the biggest night in the UKGI calendar.
It's the perfect way to acknowledge hard work, inspire your team, and network with industry leaders.
Crucially, as many of our attendees have done before, you can use your table booking as the perfect, hassle-free Team Christmas Party, combining prestige, celebration, and a memorable night they'll talk about all year!
It's the perfect way to acknowledge hard work, inspire your team, and network with industry leaders.
Crucially, as many of our attendees have done before, you can use your table booking as the perfect, hassle-free Team Christmas Party, combining prestige, celebration, and a memorable night they'll talk about all year!
Tables are selling fast for this exclusive event. Don't miss your chance to secure a prime spot and give your team the recognition and celebration they deserve.
