Ageas UK appoints ex-Allianz leader as new head of broker experience and strategy

Ageas UK has appointed Anna Cole as its new head of broker experience and strategy.

In her new role, she will be responsible for leading Ageas’ broker experience and strategy agenda, helping to shape and evolve the insurer’s proposition for personal lines brokers and partners.

She will focus on broker insight across the business, building on the firm’s broker service offering and leading the continued development of the broker proposition.

Cole said: “Ageas has a very strong reputation in the personal lines broker market and is highly regarded for its commitment to brokers and the quality of its relationships across the market.

“I am thrilled to be joining the business at such an exciting time.

”There is a clear ambition to grow, coupled with a genuine desire to listen to brokers and understand what they need to succeed. I look forward to working closely with our brokers, partners and colleagues across the business to build on Ageas’s existing strengths, enhance broker experience and shape the future direction of our broker proposition and go-to-market strategy.”

Experience

Cole will join Ageas this month, bringing 20 years’ of experience.

She has held broker marketing, engagement and proposition development roles for major UK insurers during her career, including Allianz and LV=.

Adam Beckett, managing director of broker and partnerships at Ageas UK, said: “She joins us at an exciting time in our growth strategy to build stronger, ever more powerful relationships in the personal lines broker market.

“Cole brings a wealth of experience, deep broker marketing expertise and a genuine passion for understanding what brokers value most from their insurer partners.

”Her insight and leadership will be invaluable as we continue to invest in our broker proposition, ensuring trusted partnerships for the long-term.”