Ageas UK becomes lead insurer for BYD embedded insurance proposition in UK

Ageas UK has been confirmed as the lead insurer for the UK supporting the new embedded motor insurance proposition launched by electric car manufacturer BYD.

Earlier in 2026, BYD and insurtech bolttech teamed up to bring embedded insurance into the electric vehicle purchase journey.

As part of this proposition, Ageas joins as lead insurer on the panel, introduced via regulated broker Car Care Plan, supporting the delivery of insurance products to BYD customers in the UK.

Adam Beckett, managing director for broker and partnerships at Ageas UK, said: ”We are pleased to support this innovative embedded insurance proposition as lead insurer, working alongside BYD, bolttech and Car Care Plan.

”This reflects our continued focus on partnerships and broker-led distribution, while also enabling us to participate in the evolving EV and OEM ecosystem.

“As customer expectations continue to evolve, integrated and digitally-enabled insurance journeys will become increasingly important. This model demonstrates the strength of collaboration across insurers, technology platforms, brokers and manufacturers to deliver more seamless customer experiences.”

’Innovative solution’

The operating model brings together a set of specialist partners, with bolttech acting as BYD’s strategic insurtech partner in Europe and as co-broker with Car Care Plan, supporting distribution and operational delivery.

Mark Thomson, trading director at Car Care Plan, said: ”We are proud to be a part of this innovative solution for a leading brand such as BYD, via our strategic partnerships with bolttech and Ageas.

”Car Care Plan has a rich history spanning over 50 years of providing value-add programs for automotive clients and we are excited to see this evolve to enabling EV customers frictionless access to high-quality insurance products.”