’She knows the region well and is on the front foot, having great relationships there already,’ says head of commercial
Biba has appointed Lesley Maxwell as its regional manager for the north.
Maxwell, who joins on 11 May 2026, will be responsible for strategic development of the region and building relationships in Yorkshire, north east, Scotland, north west and Northern Ireland.
She will also promote the work of the broker trade body throughout the region and build an understanding of what they need from Biba.
“I have enjoyed a varied career in the insurance industry and one constant throughout has been Biba,” Maxwell said.
”Early in my career as a broker, I recognised the vital role Biba plays and as my experience grew, I became more actively involved through advisory and regional committee work.
“This involvement has allowed me to see first-hand the positive impact Biba has across our industry and I greatly value the work it does.”
Experience
With over 20 years’ experience in the insurance industry, Maxwell has held roles across brokers, insurers and most recently within wholesale distribution.
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In her new role, she will report to head of commercial Nicola Maguire.
Maguire said: “I am delighted that Maxwell has joined us.
”She knows the region well and is on the front foot, having great relationships there already. I am looking forward to seeing her in action.”
Graeme Trudgill, Biba chief executive, added: “At Biba we look to have people on board that really buy in to our values and what we seek to achieve.
”Maxwell is a great match for us she understands what brokers need and I am looking forward to welcoming her on board.”
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