Bikmo partners with UK and Ireland cycling distributor

Specialist cycle insurer Bikmo has partnered with Accell UK and Ireland.

Through the new partnership, customers purchasing an Accell UK and Ireland bike will receive 12 months of Bikmo cycle insurance for the price of 11, plus an initial 30 days of free cover.

Riders will also get Bikmo’s existing specialist discounts, including 25% off e-bike policies and 50% off multibike policies for households with more than one ride.

Luc Hall, head of business development at Bikmo, said: “We’re really excited to be partnering with Accell UK and Ireland to bring a more integrated protection offering to their riders from day one.

“By combining Bikmo’s specialist insurance with Accell’s leading bike brands and retail network, we’re creating a simple, valuable experience that supports riders throughout the lifecycle of their bike, while also helping retailers deliver more value at the point of sale.”

Aligned commitment 

The partnership will be promoted through Accell UK and Ireland’s retailer network, with participating retailers rewarded for connecting customers to these added-value offers.

Chris Slater, country managing director at Accell UK and Ireland, said: “Partnering with Bikmo aligns with Accell’s commitment to delivering a complete and high quality ownership experience across our portfolio of premium cycling brands.

”It will also serve as a holistic approach to rewarding our dealer network through commission and bike replacements. Bikmo’s strong reputation within the cycling industry and clear focus on rider-centric solutions made them the ideal partner. 

”Together, we are able to offer our customers added value, greater peace of mind and protection that reflects the way modern cyclists ride. We encourage our dealers talk to their account manager about how this partnership will benefit them.”