’This partnership takes us another step forward in our mission to protect the world’s riders,’ says leader
Cycle insurance provider Bikmo has secured a new partnership with bike manufacturer Pinarello.
The deal will allow Pinarello customers in the UK to get exclusive discounts on Bikmo’s product range.
This includes cover for bikes, gear and accessories.
Joe Deacon, head of marketing at Pinarello UK, said: “We are excited to be working with Bikmo in our two stores [London and Manchester], helping enhance our customer experience.”
Investment
This comes after Bikmo received £4.75m additional investment from Puma Growth Partners in December 2024.
Read: Bikmo expands UK footprint with customer acquisition
Read: Bikmo partners with Blike for bike leasing fleet customers
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This latest round of funding will be used to drive growth in Europe across direct sales, partners, leasing and commercial channels.
Speaking about the latest deal, Luc Hall, business development (UK&IE) at Bikmo, said: “It is a privilege to be chosen as Pinarello UK’s exclusive insurance partner, providing our industry leading cover and service expected from Pinarello store customers.
“This partnership takes us another step forward in our mission to protect the world’s riders.”
His career began in 2019, when he joined a local north London newspaper after graduating from the University of Sheffield with a first-class honours degree in journalism.
He took up the position of deputy news editor at Insurance Times in March 2023, before being promoted to his current role in May 2024.View full Profile
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