Brokerslink welcomes embedded insurance specialist as newest affiliate

Global broking business Brokerslink has added embedded insurance expert EIP as its latest affiliate.

UK-based EIP is a provider of embedded insurance propositions and helps brands establish embedded programmes. 

It joins Brokerslink following the addition of two specialised affiliates in June – strategic innovation consultant Drivento and transactional risk insurance broker HWF Partners. 

Commenting on its newest affiliate, Carla Alves, marketing and operations director at Brokerslink, said: “Over the past year, we’ve welcomed a number of new affiliates to our global risk and insurance ecosystem.

”Many of these are specialised companies that help our brokers to increase the value of their client propositions with expert risk and insurance consultancy, innovative technology solutions and exciting new distribution solutions. EIP has one of the most experienced teams in the embedded insurance space.”

Embedded insurance potential

With EIP joining, Brokerslink now has 16 specialist affiliates, risk and insurance companies that complement the business’ international broking network.

Ross Sinclair, chief executive at EIP, said: “Embedded insurance represents one of the biggest disruptions in the insurance distribution model of the last 20 years.

”Insurance can now be embedded into virtually any consumer buying journey, quickly, easily and transparently, helping customers to understand the value of the protection they’re being offered. We believe there’s a significant opportunity for brokers to embrace embedded insurance as a means to differentiate themselves in the current landscape.

“We’re looking forward to working closely with Brokerslink’s broking partners and affiliates to help them realise the potential of embedded insurance and make it a valuable part of their offerings.”