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Customers’ short-term decision-making due to cost of living ‘should be a concern’ for sector

By 2023-01-26T09:00:00

money down the drain

Insurer’s UKGI chief executive thinks equipping brokers with ‘the tools to have the right conversation with their clients’ is key to preventing SME underinsurance

Insurance customers that make “short-term decisions as a consequence of the macroeconomic recessionary style environment” is “a concern to all of us in the [insurance] market”, according to Adam Winslow, UK and Ireland general insurance chief executive at Aviva.

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