Ikea enters UK home insurance with Urban Jungle deal

Insurtech Urban Jungle has partnered with Ikea to launch home insurance for the Swedish retailer’s customers across the UK.

Marking Ikea’s first collaboration with an insurance provider, the new partnership will offer insurance powered by Urban Jungle’s digital-first technology.

Customers will be able to choose from a range of home insurance products and tailor them depending on their needs.

Jimmy Williams, chief executive at Urban Jungle, said: “We are delighted to partner with Ikea and this partnership marks a significant milestone in Urban Jungle’s mission.

“We believe in fair insurance for everyone and by joining forces with Ikea, we can bring our technology-driven, artificial intelligence (AI) powered accessible home insurance to an even wider audience. We are proud to be the first insurance provider to collaborate with Ikea in the UK, offering insurance that truly puts the customer first.”

What does it cover?

Customers will be offered three policy types, including contents insurance. This will cover up to £120,000 of contents encompassing renters, flat shares and students.

Buildings insurance, meanwhile, will provide £1m cover as standard, while a combined buildings and contents insurance policy is also available.

Callum Leavy, country customer experience manager at Ikea UK, said: “Ikea’s mission is to create a better everyday life for the many people and that extends to feeling secure and protected in your home.

”By partnering with Urban Jungle, we are bringing a simple, functional and affordable home insurance product to our customers, ensuring they have peace of mind that their homes and belongings are protected. As part of our wider life at home services offer, this partnership helps us support customers beyond home furnishing, making everyday life at home a little easier.”