Insurance Times Awards 2023: Coversure highlights full lifecycle support for its partners

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Rob Palmer, franchise director at Coversure, highlights the 92 businesses the firm supports as it bids for the Business Partner of the Year award

Briefly explain why you entered the Business Partner of the Year cateogry?

We wanted to celebrate Coversure’s unique franchise insurance model. This currently supports 92 independent UK brokers by giving franchisees the tools they need to build a successful business from scratch.

We deliver this to our broker partners by providing access to insurers, our finance team, system infrastructure, compliance, marketing and back-office functions so franchisees can focus on growing their businesses.

We chose this category as we believe we offer the ultimate insurance business partner service. Our proposition not only gives ambitious brokers the opportunity to establish a successful brokerage but also supports them throughout their business’s lifecycle.

What do you think makes your entry stand out, and why should you win the award?

We are unique. There’s nothing like Coversure’s franchise offering in the UK market and the quality of our support throughout the broker’s lifecycle is exceptional.

We not only offer franchisees access to A-rated insurers, finance, marketing and compliance support, but we actively help them grow. We have a team of franchisee development executives who help them with day-to-day business planning and we have an M&A team who can assist them with acquisitions.

Successful franchisees also have the option to sell their business to us when they come to exit, which means we genuinely support them throughout the business’s lifecycle.

What would winning this award mean to you and your firm?

Winning this award would mean a huge amount to the whole Coversure team.

It would recognise the excellence of our model and the immense amount of hard work that our franchisees and support teams put into providing an outstanding independent insurance service to our clients.

Being named Business Partner of the Year would also encourage other talented, entrepreneurial brokers to become Coversure franchisees. This would help us achieve our aims of creating franchisee wealth, growing the Coversure franchise network and building independent brokerages of the future.