Insurance Times Awards 2025: Chase Heptons raises the bar for affordability and competitiveness in personal lines

1. Why did you put yourselves forward for the Customer Champion of the Year – Broker category?

We entered to showcase Percy, our AI-driven pricing optimisation framework that revolutionises affordability and competitiveness in personal lines insurance.

Percy exemplifies our commitment to customer value, delivering fairer premiums during the cost of living crisis while improving operational efficiency.

By highlighting this innovation, we aim to demonstrate how technology can protect and empower customers – setting new industry standards.

Winning would validate our approach and encourage continued investment in AI to enhance customer experience and product accessibility across multiple insurance verticals.

2. What do you think makes your entry stand out and why should you win the award?

Percy stands out for its real-time, scalable automation that can optimise pricing daily, delivering tangible benefits – fairer premiums, improved market positioning and reduced manual effort.

Unlike typical pricing methods, it balances competitiveness with sustainability – passing savings to customers while maintaining product quality.

Its adaptability across verticals proves its innovation and impact. This blend of technology, customer fairness and measurable success makes Percy a leading solution worthy of recognition as a customer champion.

3. What would winning this award mean to you and your firm?

Winning would be a powerful endorsement of our commitment to innovation and customer-centricity highlighting Chase Heptons as a leader in leveraging technology for better insurance pricing.

It would motivate our team to continue pushing boundaries, enhancing products and affordability during challenging economic times.

The recognition would also strengthen trust with customers and partners – boosting our brand reputation and opening doors to expand Percy’s impact across more insurance products and markets.