’Backed by our industry leading expertise, Columbia will empower brokers to better serve cargo outfits seeking long-term partnerships,’ says chief executive and founder

Insurtech managing general agent (MGA) Loadsure has launched a motor truck cargo and logistics services insurance.

The data-powered product, entitled Columbia, will target small and medium-sized businesses (SMEs) in the logistics sector.

The MGA explained it would protect motor carriers, freight brokers and freight forwarders against damage to cargo.

Additional cover to the main insurance will also include business personal property, contingent coverage, contractual penalties, debris removal, extra expense, freight charges and shipping containers.

Johnny McCord, chief executive and founder of Loadsure, said: “Columbia is yet another example of the importance of data-driven solutions in moving insurance forward and closing the protection gap among SMEs in the cargo and freight space.”

Data driven

According to the MGA, brokers will have access to quick and easy digital quoting along with “fair, sustainable pricing through data-powered, risk specific underwriting, dynamic document generation and data transparency.”

“Harnessing data and digital technology, Columbia empowers wholesale insurance brokers to efficiently quote and secure coverage through dynamic quote, bind and policy generation,” added Loadsure.

McCord said: “Backed by our industry leading expertise, Columbia will empower brokers to better serve cargo outfits seeking long-term partnerships and the solutions needed to support their businesses.”

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.