Cliff has held several senior roles in the insurance industry

Long-time industry veteran Mark Cliff has joined insurtech Iotatech in an advistory role.

Iotatech is a pay-per-use insurance platform launched in 2016 and based in south east London. 

It describes itself as ”designed using Microservices, Open API and Artificial Intelligence, is an Internet of Things (IoT)-ready, intelligent pay-per-use solution, available via Amazon Web Services as Software-as-a-Service”.

Commenting on his appointment, Cliff said: “So many insuretech businesses enter the insurance market looking to solve a problem that isn’t there, but Iotatech is different.

”Their proposition is hugely impressive, and I have no doubt that it will change the landscape for insurers, MGAs, TPAs and others seeking to reduce costs and improve overall performance.”

Iotatech co-founder Robert Thomson said Cliff’s knowledge and experience of the UK insurance industry ”is second to none”.

”He is unusual in holding C-suite roles with blue-chip insurers and on the broking side too, and his business acumen and deep market knowledge will be invaluable for us.”

Cliff, who takes up his new role in January, replaces board member Dermot Joyce. He is also non-executive director at Be Wiser, Evolution Claims Management, RS Connect and Ivernia, and previously chairman of broker Brightside.

He was also chief executive of retail and distribution at Ageas, overseeing its broker distribution and affinity relationships and has also held senior roles with Axa and RSA.

Cliff is also a member of the Insurance Times advisory board.

The insurtech has so far signed deals with Commercial & General and Evolution Claims Management, and said it has further deals in the pipeline.