’I look forward to working with the team to deliver genuine value to brokers and help DCL achieve its next phase of growth,’ says appointee
Direct Commercial (DCL) has appointed Ian White as its new head of retail for new business.
In his new role, White will lead the retail facing segment of the business, enhancing broker propositions and strengthening DCL’s presence in the broker channel.
His remit will include driving growth in new business, improving product competitiveness and aligning underwriting strategy with broker and market needs.
White joins from Century Underwriting, where he served as managing director for over four years.
Joe Hantson, deputy chief executive at DCL, said: “We are delighted to welcome White into the DCL leadership team.
”White brings a rare mix of underwriting acumen, broker-centric thinking and growth mindset. As we scale our footprint, White’s experience and vision will help us deliver stronger, more tailored propositions to brokers and ultimately end customers.
”This is not just a strategic hire for DCL – but an investment in future momentum.”
Steering the motor market
For over three decades in the industry, White has developed expertise in commercial motor, fleet underwriting and broker relationships.
Read: Direct Commercial launches new portal for brokers in commercial motor market
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This appointment underlines the firm’s commitment to invest in leadership, innovation and broker support at a time of growth in the commercial motor market.
Commenting on his appointment, White said: “I am very excited to join DCL at such a pivotal moment in its evolution.
“The firm’s clear focus on broker relationships, its innovative use of digital tools and its ambition in commercial motor align well with my own experience and values. I look forward to working with the team to deliver genuine value to brokers and help DCL achieve its next phase of growth.”

With a range of freelance experience, Harriet has contributed to regional news coverage in London and Sheffield, as well as music and entertainment reporting across various publications.View full Profile
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