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Zurich Municipal expands online self-serve quote journey to improve product take up

By 2024-11-11T07:00:00

Will Paskins, Zurich

The insurer is also ‘open to exploring’ more opportunities with broker partners, says head of digital trading and partnerships

Public and voluntary sector insurer Zurich Municipal – part of Zurich Insurance Group – has expanded its online, self-serve quote and buy journey for direct customers to eliminate its previous “one-size-fits-all” approach and instead offer more “refined” and “specific” prices to charities, associations and clubs.

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