Insurers are offering a wider range of alternative and complementary medical treatments for pets, according to a report from Datamonitor

The report said that the new services were being added to attract new customers to the "increasingly competitive pet insurance market".

Treatments now covered by some insurers include hydrotherapy, acupuncture and herbal remedies. Datamonitor forecasts the pet insurance market will grow by more than 50% over the next four years.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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