Aidan Plumridge rejoins from Sterling to boost personal lines and life operations.

Cassidy Davis, the specialist personal lines Lloyd’s insurer, has appointed Aidan Plumridge as head of marketing and business development.

Plumridge, who is returning to Cassidy Davis following a period as a director of Sterling Life, will be responsible for continuing the growth of the Company’s London market presence and existing business lines including the Payment Protection Insurance and Affinity areas. He will also spearhead the development of the Company’s new Accident & Health operation and the imminent repositioning of the Life Syndicate business in London.

Brian Jackson, active underwriter, on Cassidy Davis’s Lloyd’s Syndicate 779, said: “We are pleased to welcome Aidan back at such an important time in our growth. He will now be able to build on the strong foundations he has already created across the business and take on the challenges of growing new and exciting areas of the business going forward.”

In August the Company announced the appointment of Graham Sims to head its Accident and Health division to strengthen and expand its offerings to regional brokers and Lloyd’s.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.