Primary International Healthcare is heading for the sun this month to promote Crewcare, targeted at professional yacht crews.
The health insurer, which celebrates its first anniversary this month after changing its name from Columbus Overseas, is exhibiting at the Refit & Repair show in Majorca — an event attended by skippers from all over the Mediterranean. Primary is particularly targeting the expatriate market in France.
Managing director Peter O'Sullivan said: "Under the Primary brand, we have enhanced the service and reputation we had developed within the expatriate healthcare market. Over ten years we have reaped the benefits that come from having claims and assistance services under one roof — our base in Horsham.
"This service makes Crewcare a first-class option for professional yachtsmen who see the need for round-the-clock medical and assistance backup for occasions where the boat's policy falls short.
"We estimate there are 1500 yachts in the Med with crew members for whom this product would be perfect."