Prudential is to introduce a new health insurance scheme, PruHealth, which will give reduced premiums for improvements in fitness.

According to reports, the insurer will target the corporate health insurance market with the scheme.

Under the plans, those who workout regularly will be offered reduced premiums for improving their fitness levels.

Policyholders can also earn points towards prizes by showing improvement in fitness levels during regular health checks.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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