Duo aim to become "major force" in home insurance market

Heath Lambert has agreed a five-year deal with RAC to launch a suite of household products in 2011.

All documentation, insurer management, pricing and other back office processes will be handled by Heath Lambert.

Mark Godfrey, head of RAC, said: "We believe that we can repeat our success in the motor market with this new home insurance initiative, and we are excited at the prospect of bringing together our brand and marketing capabilities with the proven track record of Heath Lambert in developing value for money home insurance propositions."

Paul Smith, executive director of Heath Lambert, said: "This represents a fantastic opportunity for RAC and Heath Lambert to become a major force in the home insurance market and we are very pleased to have been selected as their strategic partner and look forward to working with them over the coming months and years."

Topics