Royal & SunAlliance (R&SA) has dismissed Sainsbury's Bank's calls for insurers to provide financial compensation and counselling to victims of road rage as part of their car insurance policies.

R&SA, which does not offer specific road rage cover, slammed Sainsbury's offering as a "product in search of a problem".

Sainsbury's Bank this week published the results of its road rage survey, which found that around ten million people were likely to be victims of road rage in the coming year.

Sainsbury's said it offers motor insurance customers financial compensation if they have been injured as a result of a road rage incident following an accident in their car. The bank also offers a free counselling service to road rage victims.

Chubb backed Sainsbury's call for insurers to offer road rage cover. "I applaud Sainsbury's," Chubb European personal lines underwriting manager Simon Mobey said. "They are reacting to the crimes of the twenty-first century."

Mobey added that Chubb was considering adding road rage cover to its Masterpiece family protection product.