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Having watched this last night I have to say that Nick Starling of the ABI did a very poor job of defending this saying its not just about price but also about service and benefits - most people are just concerned about the premium they pay. Service from the insurers should be of a high standard who ever you are insured with and the benefits were the same as they were being offered quotes by the same insurers. No wonder Anne Robinson was annoyed with him as he
just did not get it!

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