Insurers will do all sorts of weird and wonderful things to get people to buy their car insurance.

Forget price cuts, the women-only motor insurer Sheila's Wheels is offering a blow-up man.

This man will not tell the driver she is going too fast, neither will it fiddle with the radio and CD player

This man (actually, it's half a man because there is no bottom half, rendering him useless as a sex pest) is designed to scare off an attack by giving the impression that lone drivers have a passenger.

Could Sheila's Wheels be responsible for a new craze in blow up dolls?