Insurers will do all sorts of weird and wonderful things to get people to buy their car insurance.
Forget price cuts, the women-only motor insurer Sheila's Wheels is offering a blow-up man.
This man will not tell the driver she is going too fast, neither will it fiddle with the radio and CD player
This man (actually, it's half a man because there is no bottom half, rendering him useless as a sex pest) is designed to scare off an attack by giving the impression that lone drivers have a passenger.
Could Sheila's Wheels be responsible for a new craze in blow up dolls?
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
