A start-up price comparison website has hired Mike Quinton as commercial director.

The aggregator, currently unnamed, will launch next year with funding from Covea. It will be headed up by ex-Tesco Compare chief Debra Williams.

Quinton was previously Zurich Financial Services managing director of UK direct and partnerships.

Williams said: “Mike’s background ensures he is perfectly placed to align ourselves with our partners in understanding their concerns and issues.”

Quinton said: “This is an opportunity of a lifetime. Debra Williams has the business acumen and experience to really make this new site a success."

The aggregator will start by supplying personal lines products such as car and household insurance, then move into commercial lines.

It will be based near Cardiff and employ up to 50 staff.