Virtually every insurer will be virtual within the next year, a study by ebusiness consultancy The Net Group claims.

It spoke to heads of ebusiness from 25 insurers. The vast majority (93%) said customers would be able to puchase policies online within the next year.

However, the attitude towards other emerging technologies such as mobile phone technology and interactive television was more mixed.

Nearly half of respondents (47%) said they were preparing a mobile commerce strategy, while 27% are preparing for interactive television.