In PR the distance between a u-turn and a 'strategic repositioning in the market' is best measured by champagne; the more you want to separate the two, the more you pour.
So when Peter Wood announced a shake-up of Esure's image and underwriting criteria he did so with pomp, ceremony and many corks.
The animated mouse could well be a winner (pun very much intended), and axing restrictive underwriting criteria seems logical, but Backchat knows a volte-face when it sees one.
So, congratulations to Esure - the company is finally going toe-to-toe with Direct Line, which should at least create a few fireworks.
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
