Swiftcover.com, a new online insurer backed by the Primary Group, has been launched, initially selling motor and travel cover.
The company, which will be headed by ex-Churchill director Andy Blowers, claims that at least 70% of people who get a quote will save 20%.
The business is listed under the name of GBI (Holdings) as a wholly owned subsidiary of Primary.
Based in Woking, Surrey, the company claims it is "cheaper than most" as it does not run an expensive call centre operation.
Customers manage their policies entirely via the internet, including adding on extras and checking the progress of claims.
Swiftcover will be launching an affiliate programme for owners of websites.
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
